Many people dislike distinguishing design into male and female type of design style. Yet, looking at data and understanding User Experience metrics have led us to observe these differences and use tactics to make sure that our design attracts a specific type of audience.
Aleph Website provides 3 ways you can use a Female Website Design to attract a specific type of audience.
1. Light and Earthy Colors for Make up web design
The makeup industry is known for using feminine brand and website colors in their web design. This is so because they want to highlight a natural beauty style that their products allegedly offer to their customers.
For example, if you are selling eyeliners, we assume you are targeting predominantly women (>99% female target audience). Therefore, the design should contain aspects of femininity to ensure that the user feels that the website is meant for Her.
Eyeliners that have light and earthy colors have shown to generate more profits than eyeliners that use different brand colors. Again, going back to the fact that the female audience wants the product to be associated with natural and skin-safe attributes, rather than cancerogenic chemicals that cause skin aging.
To see some examples of female website design, visit the following page:
2. Curvature and Ovalness as part of the web design
Bear in mind that using a Female type of Web Design can be used to attract men. For example, Lamborghini cars are designed to embody female curvature. This specific design tweak is targeting male population. The logic behind the design is that men are intrinsically attracted to such curvature that emulates the women's body.
3. Martini glass (Slim) web design
Many modern websites use minimalistic and slim shapes to attract a particular type of customer.
We refer to this marketing cue as the 'Martini Glass' design. Very gentle, slim, ballet-like shape and motions. Such a design attracts sophisticated and rich women.
We see this type of design often present with black-white contrast. Avoiding colors and presenting only this Elegant and Sophisticated feminine design that attracts women who are rich, powerful and well-educated.
Perfume, clothing and shoe companies often embody this design style into their brands.