Sat, 10 Jun 2023

11 Reasons Why Startups Must Choose HubSpot for Growth

10 May 2022, 19:17 GMT+10

1. 90% Discount Level:

By choosing HubSpot for Startups you can avail the following discounts:

  • 90% discount in the first year
  • 50% discount in the second year
  • 25% discount in the third year

By providing such huge discounts, HubSpot provides a great opportunity for new startups to kickstart their operations without worrying too much about costs. In addition to the steep discount, you'll want to know the features that make it unique.

The starter plan offers a lower cost, greater limits, access to a technical support team, and regular consulting programs. But it's important to remember that this plan is also limited in email sends and custom properties. This means that it's more appropriate for companies that have funding for marketing. The price is a good indicator of how useful the product is to your business.

To be eligible for the startup discount:

  • You must be a startup with less than $2 million in funding (90% discount in the first year, 50% discount in the second year, 25% discount in the third year)
  • Startup that has raised over $2 million in named funding up to and including series A.

2. No Onboarding and Installation Cost:

There are two main benefits of HubSpot. First, its CRM is completely free and secondly, there is no implementation cost for installation or onboarding. This makes it a fantastic option for startups and small businesses.

So, if you're a small business looking for a fully-featured CMS, HubSpot's free version would be sufficient for you. There are also paid versions with three 'hubs' - marketing, sales, and customer service. HubSpot also offers a Growth Suite that combines all three hubs for a 25% discount. Alternatively, you can create your own bundle with the software.

The onboarding process for HubSpot is fairly straightforward. It consists of multiple training sessions where an expert will coach you on how to use the software and how to best use it. They'll also help you create assets for your website, emails, landing pages, and forms.

The onboarding process will help your business learn how to use HubSpot and make the most of its features. However, you may find that you miss some crucial features unless you're trained.

3. Easy to Use User Interface:

If you are in the market for a CRM, you should look into HubSpot. Its drag and drop interface and pre-built templates will make it easier for you to create a custom dashboard and manage your contacts. Built-in analytics allow you to analyze which driving factors are most effective and what you should focus on to maximize your sales. You can view engagement metrics, view rate, and bounce rate, and generate custom reports.

Its easy-to-use interface makes it a perfect choice for new and emerging startups. Salespeople will love the interface as it provides real-time pipeline visibility and syncs with Gmail and Outlook. Moreover, the system makes it easy to sort contacts by job title, company, and date, making it ideal for businesses with a relatively short sales cycle.

Creating a website can be overwhelming at first, but it doesn't need to be. HubSpot offers a drag-and-drop editor that empowers customers to build and customize their websites without having to invest in a full-time web developer.

In addition to being intuitive, HubSpot CRM has powerful integrations. Integrations with dozens of platforms are possible. Its free basic plan is perfect for startups, but the premium version will cost you about $45 a month. Whether you are a startup or a small business, HubSpot CRM is a powerful tool for your marketing and sales strategies.

4.Vibrant Community:

If you're thinking about using HubSpot for your marketing efforts, you've likely seen its community and knowledge base, but you've also probably wondered whether this tool is right for your startup. Thankfully, this service is incredibly flexible and offers a wealth of free resources for startup owners and marketers.

Free community support is essential for startups. In addition to free training and educational materials, you'll receive access to HubSpot team members and other industry experts who can help you make the most of the program. You'll also benefit from networking opportunities with other startup professionals. The best part is, that HubSpot is affordable even for startups. If you're new to marketing, it's worth checking out.

The HubSpot Startup Program is exclusive to startups affiliated with an organization in the HubSpot network. These organizations are based in more than 50 countries and cover a wide variety of industries. Startups can find their organization by searching under the program title or by the level of funding. Startups may also apply for this program if they're affiliated with an organization that's not affiliated with the HubSpot network.

5. Popular in Ecosystem:

If you're looking for an efficient way to connect with your customers, HubSpot's marketing and sales portal isa great choice. It's easy to navigate and offers award-winning customer support. There are several ways to contact support, including email, live chat, and phone. Premium Training and ongoing consulting are also available. Additionally, the company offers comprehensive certifications. You can find HubSpot members in your network as it is popular in the ecosystem.

Marketing and sales teams can be connected and collaborate on their lead lists with HubSpot's integrated CRM. The platform provides easy access to relevant lead information, allowing marketing team members to focus on closing deals rather than spending time sorting through leads. HubSpot also streamlines repetitive tasks and integrates automated follow-ups, so you can pass leads back and forth between departments.

In addition, HubSpot also allows users to create custom contact properties. These fields are added to each contact record and are useful for reporting and active lists. Users can also choose the type of fields they want to export to help them find and combine their contacts. Once you've exported contact records, you can use them to find sales and marketing members.

6. Extensive Integration:

If you are a startup, one of the best things that HubSpot can do for you integrate it with your existing marketing tools. While this might seem a little daunting, the fact is that HubSpot can integrate with almost any marketing tool on the market. Whether you need a tool for email marketing, web analytics, or social media management, HubSpot has you covered. By integrating your existing marketing tools with HubSpot, you can increase your lead generation and marketing efforts.

For example, HubSpot has a type of form integration that allows marketers to send personalized email messages and monitor lead sentiment. With this integration, you can use HubSpot's popup form functionality to collect valuable information about your lead's interests and behavior. The integration is available for free and has several features to make it more appealing to startup marketers.

In addition to creating email templates, HubSpot's extensive integrations with CRM solutions can make it easier for your team to automate repetitive tasks and processes. With a comprehensive CRM system like Agile CRM, you can also see your customer's lifetime value and track how customers interact with your brand.

7. HubSpot Support:

While you can get help from your website's support team for free, you may find yourself needing some help once in a while. If you are new to HubSpot, here are some basic steps to set up the software. Customize global settings, date and number formatting, and decide what information you want to display on each record. Also, import your existing information or integrate the software with other systems. If you have more complex needs, you can pay for premium consulting.

The organization is a big part of HubSpot. You can organize users by the team, region, business unit, brand, or other characteristics, as well as by user roles. By integrating with other web applications, users can easily sign in and access their account information. Then, you can set goals for your team so they can meet customer expectations. In addition, you can control who can access certain data and filter reports. HubSpot helps you organize your customer database by call, chat, and e-mail service.

Pardot and HubSpot both offer a support system for their products. The main difference between the two is the level of automation of the tools. Pardot, for instance, does not offer email or objective-based support. With Pardot, you can track and segment leads based on quality and intent to purchase. The support team will help you configure the platform as needed.

8. Lead Scoring, Nurturing, and Qualification Mechanism:

If you want to use the most effective lead scoring and nurturing mechanism marketing tools, you can build your model using HubSpot. The HubSpot lead scoring feature has built-in scoring logic, so you can create sophisticated models within a matter of minutes.

With this tool, you can easily add points to records based on positive and negative criteria. For example, if a lead has completed a website form, you can add points to that record. If they don't fill out a form, you can simply reduce the score by giving negative points.

In addition, the HubSpot lead scoring and qualification mechanism allow you to create a custom property for each contact record to determine a lead's quality and potential. This data helps you personalize all interactions with a lead and to prioritize them.

By identifying the attributes that make a lead qualified, you can set up custom nurturing campaigns based on these attributes. This tool also lets you set up alerts to keep you informed of your lead scoring model changes.

9. Extensive Lead Management Features:

At this point, we'll take a look at some of the features of HubSpot's lead management platform. If you're using this system, you've probably already heard of some of its features, including a task queue. Using this feature, you can organize your daily workload by assigning tasks to your team members and keeping track of which leads are waiting for you. But there's more to lead management than this.

With the help of HubSpot's live chat feature, businesses can personalize the experience for each potential visitor. This feature automatically pops up whenever a potential visitor lands on a page, allowing your sales team to contact the visitors who are most likely to buy your product or service.

Aside from its powerful lead management features, HubSpot's calendar is an excellent tool for content management. If you need to schedule a meeting with a client, you can do so from your CRM or your website. HubSpot's calendar also helps you keep track of what content you're planning to publish throughout the day. This feature is especially useful if you use your CRM or email to schedule meetings.

10. Post Sales and Support Management Tools:

If you're a startup, you've probably wondered about the benefits of HubSpot support tools for startups. If you want to create a website that converts visitors into leads, you'll need to know what these are. This software binds all of the different channels of lead generation under one platform. By adding this feature to your website, you can increase the number of leads that you generate.

With the free HubSpot CRM, you can automate deal-stage automation and customize lead status. Automating the process saves your startup sales team time and keeps track of each lead. In addition, the free HubSpot support tools for startups are available for any stage of your sales cycle. For example, if you're working on closing a deal, the CRM can automate this step, which means you can get more sales faster.

HubSpot for startups offers significant discounts on this powerful platform. Its premium version offers all-in-one marketing and business tools, including social media marketing, lead management, blogging, and CTA. This is why it's the first choice for many startups.

11. Custom Data Structure:

You may want to add an object to a contact's properties to further customize it. HubSpot has options that enable you to do just that. You can add fields for specific contact properties, such as the email address or phone number, and create a new custom object to store the contact's preferences. If you use a custom object, you can include multiple properties in one object, and use custom objects for more complex records.

You can also create a custom object to structure data in HubSpot for a specific business need. A custom object looks and acts like any standard object in HubSpot, but it allows you to store any type of data. Custom objects can be used in reports and marketing campaigns. They can be associated with other objects for easier organization and access.

To begin creating custom objects, you'll need to go to the HubSpot development site. There, you'll find icons for setting and custom objects. Click Custom Objects, and then select the name and label for each object. You can also select the field's label, which will appear on the record page.

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