Did you know that most website visitors spend an average of only 52 seconds exploring a new website? We encourage you to open a new tab and navigate to your business's current website. Set a one-minute timer and see what you can learn about your brand before it goes off.
If you're left scratching your head when that timer dings, you may have a website engagement problem.
The goal of having a website is to attract visitors and increase your conversion rate, whether that means encouraging them to make a purchase or sign up for a newsletter. If you aren't engaging customers, your site isn't successful. We've created this guide to help you identify problems with your current website so you can maximize your web presence.
Continue reading to explore four ways to fix your low engagement problem.
- Don't Sleep on Website SEO
The first step towards engaging customers is ensuring they end up on your website in the first place. SEO (or Search Engine Optimization) is a way to make your site appear near the top of the search results.
You need to ensure the words and phrases potential customers are searching for appear prominently on your website-and that the content they find there offers answers to their questions, establishes you as an authority, and convinces them to stay.
This means you must do more than list your address and phone number. Share your expert knowledge and build confidence in your new and existing client base - a content writer service can help.
- Include a Clear Call to Action
Many visitors navigate to a website with a straightforward task in mind. They want to look up a phone number, check on a product price, or find your hours of operation. The goals they have might not align with your goals.
That's why smart business owners include a clear call to action on their websites. Customers should immediately know you want them to make an appointment, schedule a consultation, sign up for a newsletter, or create an account.
- Show Off Your Ratings
If someone is on your website, they're already considering making a purchase. It's your job to encourage them to convert. The way to get there is to provide easy access to positive customer ratings and reviews that can convince someone that they want or need what you're selling.
Offer social proof, including links to Google or product reviews, social media stats, or testimonials.
- Make It Mobile Friendly
Today, the majority of visitors access websites on their phones. If your website isn't mobile-optimized, many visitors will get frustrated and click away. Ensure your design looks great on all devices, or risk losing customers.
Bring Your Website Engagement to the Next Level
A pretty website is like a pretty car. It may be nice to look at, but if things are faulty beneath the service, it isn't going to propel you toward your destination. The website engagement tips above will help you fix the most common issues so you can navigate toward growth.
Are you craving more ways to turn your website into a tool for growing your business? Browse the rest of the blog for more posts that can help inspire your next redesign.